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Midwifery Today Print Magazine
Demographics and Occupations

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Demographics

Midwifery Today has a paid subscriber list of 2,500 and newsstand sales of 400, with an estimated readership of nearly 10,000.  We print 3500 magazines as we distribute back issues.

Most of our subscribers are between the ages of 20 and 50, with annual incomes ranging from $10,000 to $90,000, who share their magazine with an average of 3 other people.

Distribution by areas:
West Coast region 35%
East Coast region 44%
Midwest region 15%
Outside U.S. 6%

Occupations

(Note: Because birth professions often overlap, numbers add up to more than 100%. Stats from September 2003.)

Midwives 29%
Certified Nurse Midwives 23%
Student Midwives 12%
Apprentice Midwives 4%
Aspiring Midwives 14%
RNs 16%
Doulas 20%
Childbirth Educators 13.5%
Breastfeeding Professionals 3%
MDs .6%
Naturo/Homeopathic Physicians, Chiropractors .9%
Physician Assistants .2%
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